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Ferrero Poland
Key Account Manager

The Business

A name synonymous with confectionery quality, Ferrero have enjoyed international growth since they began trading in Italy in 1956. With over 90 product variations across the world, Poland currently enjoy 40 SKU’s. The aim is to increase this to encompass the full range whilst ensuring the quality and presentation is maintained.

The Role

Ferrero were looking for somebody to manage the key Polish supermarket accounts for the business. The successful individual would need to have a strong background with a good understanding of supermarket accounts. It was also necessary that the individual had a good understanding of launching NPD projects and could also think creatively when undertaking promotions etc. In addition they would have a proven record within achieving sales and managing growth. The individual would need to be comfortable working within a family business and be a real team player. The key attributes they needed would be a supportive nature and not internally competitive.  

The Solution

After speaking with Ferrero to gain a good understanding of the position and business, it was decided to run a database search. This involved searching through the sevenhr database to source candidates of the right calibre and also to find contacts who could be networked to recommend peers or friends. There is also a gentleman’s agreement in Poland which means we could not source individuals from Cadbury or Nestle. They wanted candidates from international businesses which posed a challenge as the salary they were willing to pay did not necessarily match with the calibre of candidate they were looking for. However Beata found and interviewed in depth six candidates, focusing on their skills, abilities and motivations; ensuring they matched with the business. Three candidates were put forward to the business for interview with an offer being made after two stages.

 

If you would like further information regarding this case study or would like to contact the clients and candidates involved directly, please contact clientrelations@sevenhr.com.

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